Total Orders
1,770
+12.4% vs May
MTD Revenue
$155,760
+8.7% vs May
Avg Order Value
$88.00
+$3.20 vs May
Orders / Day
161
Peak: 194 (Jun 9)
Unique Customers
1,423
19.7% repeat rate
Projected Mo.
$424K
Based on daily avg × 30
Daily Order Trend
Top Products
| Product | Orders | Revenue |
|---|---|---|
| Baker's Rolls "Brötchen" (5 pack) | 342 | $28,558 |
| Stone Oven Bürli Bread | 298 | $24,882 |
| Pretzel Sandwich Rolls (5 pack) | 251 | $20,958 |
| Rye Crust Sourdough 1,000g | 203 | $18,676 |
| Premium Seed Sourdough 750g | 178 | $16,376 |
| XL Oktoberfest Pretzels (4 pack) | 164 | $15,088 |
| Swiss Farmers Sourdough Loaf | 142 | $12,212 |
| Potato Carrot Rolls (5 pack) | 98 | $8,428 |
Top States
Orders from 48 states + DC. 50 states coverage goal within reach.
Order Value Distribution
Under $50
89
5.0%
$50 – $74
654
36.9%
$75 – $124
823
46.5%
$125+
204
11.5%
Key Insights & Flags
🥖 Bundling is Winning
46.5% of orders fall in the $75–$124 range — the sweet spot of two loaves + a roll pack. The "Baker's Trio" upsell path is converting well. Consider a curated bundle at $79.99.
📈 Week-over-Week Growth
Week 2 (Jun 8–11) is pacing 30% above Week 1 (Jun 1–7). Monday/Tuesday are the strongest days. Weekend dips suggest opportunity for a "Sunday Bake" promo.
🔄 Repeat Rate Signal
19.7% of customers ordered more than once this month — up from 17.2% in May. Brötchen buyers are the stickiest cohort. A subscription play could unlock serious LTV.
⚠️ Shipping Cost Sensitivity
Orders under $50 have 2.3× higher cart abandonment. Shipping is the likely friction point. Free shipping at $65 (down from current threshold) could convert the bottom bracket.
Live Order Feed — Today
| Order | Customer | Total |
|---|---|---|
| #145956 | Lorie Withrow Maricopa, AZ | $69.93 |
| #145955 | Ilona Williams High Ridge, MO | $73.93 |
| #145954 | Judy Graham Maryville, TN | $109.89 (discounted) |
| #145953 | Jon Matthews Yelm, WA | $111.39 |
| #145952 | Charles Leopard Powder Springs, GA | $69.98 |